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This can be especially fun if you create flash sales or Facebook-only discounts for your followers. Because this type of content also converts well, discount and sale alert posts are great ideas for promoting on Facebook as well.
Make sure your share your Facebook posts at times when your audience is online and engaged, or you could miss out on a lot of interaction.
Sprout Social gives you the opportunity to select optimal sending times when publishing your Facebook content , helping you reach the most people possible.
While there may be some overarching best practices, there will always be some content ideas and tactics that work better in some industries over others.
Many media companies find that they have enough content and demand that they post to their Facebook Page every hour or so, while other B2B companies might only post new content once a week.
Ready to put these Facebook post ideas to the test? Start creating and scheduling content to your own business Facebook page. Learn even more about optimizing your social media strategies with our free social media toolkit.
Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
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Ask questions One great way to start conversations with your audience is by simply asking questions. The amount of posts that you can add to Stories at any given time is unlimited, and the feature is available to all businesses globally.
If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following.
More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them.
If you partner with the right industry influencer , you can get your brand out in front of those users.
The first step is to try and identify a few influencers that have an audience that is relevant to your product or service.
The brand sells weighted blankets for sleep and stress. Their Instagram page has under 10, followers. That means that the brand just exposed themselves to thousands of potential customers and new followers through one post.
If you throw aside the short-term gains and direct sales that you can make from an influencer campaign, there are even more long term-benefits.
Your existing customers might not be influencers, but you can still use their posts to influence people to buy your products by collecting user-submitted photos.
You already have an engaged audience. Cosmetics brand MAC uses tons of user-generated content that they promote on their Instagram page to show off products.
Notice how they used the hashtag regram and tagged the user in the image. You might be wondering exactly how you can get your users to create engaging content without being pushy.
Your audience probably wants to grow their own following, just like you do. The brand chooses a FeaturedPhotographer every week.
Remember to choose the photos you want to post wisely. This can be difficult, but try to remember these things when considering a winner:.
Even on Instagram. If someone shares a user-generated image with a large following, those followers will probably be interested in checking your page out, too.
That being said, try not to be too biased about the content you want to post. Mix it up and watch your follower count and engagement grow.
It also helps to come up with some kind of branded hashtag that encourages Instagram users to be more interactive with your company. Red Bull has racked up over , posts featuring their tag, itgivesyouwings.
Customers can then use the tag to post user-generated content. This allows users to search through all posts relating to your brand. It also lets you easily search through images that you might want to consider re-posting on your own page.
Creating a hashtag that your company and other users can search for is essentially free advertising. If you already have a popular brand slogan or phrase, consider making that your branded hashtag.
Coca-Cola successfully accomplished this with their hashtag, ShareACoke. One of the best ways to do this is to only post during peak days and hours when your followers are online.
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Let's have an one-on-one conversation What's your phone number? Facebook has had its ups and downs when it comes to marketing.
Why Facebook is still a powerful marketing tool If you compare it to every other social platform out there, Facebook is still the biggest.
According to TechCrunch, no other platform has reached this many monthly active users: YouTube has 1. WeChat has million monthly active users.
Instagram has million monthly active users. Twitter has million monthly active users. Snapchat has an estimated million monthly active users.
Though YouTube and Instagram are putting in the effort, Facebook remains on top. That might leave some skeptical about the future of Facebook for advertising.
Facebook has six options: For the majority of people reading this, you will probably fall under the Local Business or Brand categories.
The category type matters because each category has different features. This will give you an easy-to-read page link that you can post in other places see Besides that, it just looks more professional, which never hurts.
Optimize your photos The next thing you want to do is get some high-quality photos up on your profile. Facebook and almost every social site is highly visual.
You also want to choose the right cover photo. Tell them what you do. Tell them who you are. Have fun with it.
What it says will be up to you, so you have some options to play around with. It all depends on your ultimate conversion goals.
Their CTA leads to an introductory offer for their service. Just focus on what you think your Facebook visitors will be most likely to click.
Use custom Facebook tabs Do you remember the little sidebar tabs on my profile that I mentioned? This is important for a few reasons: You can include any and all pertinent information about your brand.
Their community page is actually pretty active. Saturday 05 December. Benson was a winner for Simon Rowlands on Saturday.
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